Today, there are a large number of security startups trying to assure our data and infrastructure. I have done two data communications start-ups in the past, over a period of 13 years. One company was acquired by a larger firm; the second went public on NASDAQ. The following reading list represents ideas that I wish I had at the time. I think they will be valuable to leadership in any security start-up. None of these are technical books. I will assume that any reader is already at the expert level in their field. These selections focus on leadership, marketing, and business.
TITLE | AUTHOR | WHY READ? |
How To Win At The Sport Of Business | Mark Cuban | Tips from a master business builder |
Show and Tell | Dan Roam | How to create effective presentations |
Leadership and the One Minute Manager | Ken Blanchard | How to lead, while wearing many hats |
The Five Dysfunctions of a Team | Patrick Lencioni | Building your team is the number one critical success factor |
The Art of Getting Your Own Sweet Way | Phillip Crosby | Classic guide by one of the founders of the quality movement |
Toward Establishing a Successful Technology Business Entrepreneurship | Milton Chang | Handbook for building a business, from a serial entrepreneur |
The Innovators | Walter Isaacson | Some time for inspiration |
Getting to Plan B | John Mullins & Randy Komisar | You will need this |
Powerlines | Steve Cone | How to turn your ideas into brands |
The Art of the Start | Guy Kawasaki | Lessons from the start-up evangelist |
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