Designing for Growth

Jeanne Liedtka and Tim Ogilvie

Columbia Business School Publishing, 2011


This book advertises itself as a “design thinking” tool kit. These tools can be well used in many types of creative processes. Such processes often result from chaos; trying to bring some order to an inchoate situation. Usually with the goal of a positive return on invested effort. The tools in this toolbox include: visualization; journey mapping; value chain analysis; mind mapping; brainstorming; concept development; assumption testing; rapid prototyping; customer co-creation; learning launch. You will find these tools a welcome addition to your skill set.

About the Book Reviewer

Frederick Scholl

Frederick Scholl is an accomplished Global Senior Information Security Risk Manager. Dr. Scholl earned a BS and Ph.D. in Electrical Engineering from Cornell University. In 1991, Fred founded Monarch Information Networks, LLC to enable forward-thinking organizations to protect their information. Previously, he co-founded Codenoll Technology Corporation (NASDAQ: CODN). He chaired the IEEE committee that wrote the first standard for Ethernet communication over fiber optic links, now used world-wide.